The first part, the brand selection, is due by the end of topic 1.


The first part, the Brand Selection, is due by the end of Topic 1. The brand selected should be very specific. Please use Pepsi Blue by Pepsi

Provide the instructor with the following information (250-300 words):

  1. Identify a specific brand within a product category with which you are familiar. The brand’s performance will be researched and documented, and then analyzed using the guidelines specified. The brand selected should not be a market leader since the project is intended to expose deficiencies and shortcomings in the marketing of the product using a consumer behavior framework.
  2. be sure that there is adequate information available on competition and markets. For example, a local brand may not have readily accessible information or sufficient information to satisfy the requirements of this assignment. Include a brief description of your chosen brand and indicate your reasoning for the selection.

APA style is not required, but solid academic writing is expected.

You are required to submit this assignment to Turnitin.