For this assignment, following APA style, answer as comprehensively as possible the questions after each case summary (ensure compliance with the formatting dictated by Supplement 1 of the Educational Philosophies). Appropriately cite all sources using APA 7.0
1. Why did the first social networking sites fail? Is there anything they could have done to survive?
2. What factors made MySpace more successful than Friendster and SixDegrees.com? What factors enabled FaceBook to overtake MySpace?
3. Are there significant switching costs that lock users into a particular social networking site?
4. What will determine if Google+ can overtake Facebook?