Dilemma 15

Analyzing workers’ social networking behavior – an invasion of privacy?


Salesforce.com‘s ‘Chatter’ is analytics software that can be used by IT administrators to track workers’ behavior on social networking sites during working hours. The data collected can be used to determine who is collaborating with whom, and to inform developers about how much their applications are being used – a concept often referred to as stickiness. While these reasons for tracking users appear to be bona fide, is this a threat to personal privacy?

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