Course project marketing plan | 311

 Create a basic hypothetical Marketing Plan for THE BOEING COMPANY.  

Your marketing plan will include these sections from the Modules. A subheading in your paper should be used for each of these.

Executive Summary

Marketing Objectives

Product or Brand Introduction

Current Marketing Situation

SWOT Analysis

Product/Service Strategy

Pricing Strategy

Distribution Strategy

Promotion Strategy

Supporting Budget for Marketing

Formatting requirements are the following:

12 point, Times New Roman font

Double-spaced throughout with 1″ margins all around

Title page in APA format

Reference list (in-text citations and references in APA format)